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	<title>Searching, Marketing, and Statistics &#187; Introduction</title>
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		<title>Welcome to my blog!</title>
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		<description><![CDATA[Welcome to my blog. I’m Chuck Paulson. I’ve always been fascinated by computers, programming, and the web. Thank you Sir Tim Berners-Lee! My particular interests are in the areas of searching, machine learning, and statistics, and marketing. Actually, I don’t really know anything about marketing, but you are forced into it if you want people [...]]]></description>
			<content:encoded><![CDATA[<p>Welcome to my blog. I’m Chuck Paulson. I’ve always been fascinated by computers, programming, and the web. Thank you Sir Tim Berners-Lee! My particular interests are in the areas of searching, machine learning, and statistics, and marketing. Actually, I don’t really know anything about marketing, but you are forced into it if you want people to use your software, so I make the best of it.</p>
<p>I went to college at MIT in electrical engineering, and went to graduate school at Stanford. I left Stanford with a master’s in computer science after not finishing my PhD thesis. I worked for a number of computer companies, finally leaving AT&amp;T about 10 years ago to do consulting. I also had dreams of starting an internet-based company but could not figure out what product to sell.</p>
<p>That changed when I read a PhD thesis from Cornell about representing documents as “bags of words” and applying some sophisticated math (singular value decomposition) to help with information retrieval.</p>
<p>Before that, the usual way was to enter a search word and see what documents contained that word. However, if someone wrote a document about “automobiles” and you searched on “cars” you were out of luck. With this new method, as long as the document contains many words associated with “cars”, it would match, even if it did not contain the exact word “cars”.</p>
<p>This thesis inspired me to write iMetaSearch, a meta search tool that uses a refined version of this method to help organize results, which you can check out at <a href="http://www.puffinwarellc.com">www.puffinwarellc.com</a>.</p>
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